Alcuno

At the core of the project is a custom-designed typeface, developed specifically for the brand. The lettering is minimal yet expressive, with a unique detail in the final “o”, which subtly transforms into the silhouette of a wine bottle—an iconic element that ties the identity directly to the product while maintaining a clean and sophisticated look.

The color palette is intentionally striking. Black serves as the foundation, conveying elegance, depth, and timelessness. This is contrasted by a vibrant, almost fuchsia tone that becomes the visual signature of the brand—dynamic, modern, and immediately recognizable.

To extend the identity beyond the logo, a series of custom stickers were designed using Procreate. These elements add a playful and social dimension to the brand, reinforcing its youthful character and enhancing its presence across both physical and digital touchpoints.